Drinking by the rules. How alcohol industry is regulated in Russia and Europe?

Strict regulation of alcohol sales have accustomed Russians to show passport whilst buying alcohol to confirm their legal drinking age. However, coming to a European country like Italy you can forget about this rule. At the same time Europeans tend to get very surprised that in Russia buying alcoholic drinks is hardly a problem despite all the restrictions. People from the Northern Europe are surprised the most as in their countries alcohol is normally sold in dedicated and often remotely located stores. Our Awareness Campaign column looks into the reasons for taking so different approaches to alcohol regulation and informal attitude to alcohol

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